Media Pieces - Citizen Research Centre
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Media Pieces are short, punchy social media based research pieces on current and topical events. They are designed for distribution on social media (short version) and for distribution to the media (longer version).

Here, we work with NGOs that have a particular set of interests, and construct one or two pieces of social media research each month, on a contract basis.

We prefer to co-publish – this generating publicity both for the NGO and for the Citizen Research Centre. Of course, where pieces are of particular public interest they may be picked up by traditional media channels – radio, TV, print.

There is opportunity to tack on social media amplification programmes to this.

Media pieces can range from the episodic (eg: a piece on how social media responded to Zapiro’s rape cartoon, or Helen Zille’s latest tweet) to the sequential (a series of pieces looking at a particular issues from various angles) to the substantive (using a categorised report to draw a series of media pieces from).

Pricing varies depending largely on the source from which the media pieces are drawn (categorised report already contacted vs bespoke media pieces) and also the amount of reporting work required by the Citizen Research Centre.