This is the apex of our work, and the area in which we are able to achieve large scale social and behavioural change.
The research work for this process is conducted through the Citizen Research Centre, but all digital activist training and dialogue on social media is conducted through our sister NPO, the Citizen Dialogue Centre (NPO number – 2017/232838/08 – website pending, expected August 2017).
Our goal here is to intervene in conversations (eg: xenophobia, racism, HIV/AIDS, irresponsible drinking) and through the use of digital activists and real time engagement change the nature of the conversation while engaging in dialogue with relevant protagonists on social media.
This is work for which we seek funding directly from donor organisations for – although we also work on individual programmes with relevant NGOs.
While we do run programmes over a 6 month or a year long period, all our programmatic social media interventions are designed to be ongoing projects. They require substantial funding – but have a very high chance of effecting meaningful and large scale change.
The nature of the Programmatic Social Media Intervention process varies depending on the subject – some are based around dialogue with people expressing objectionable views (eg: xenophobia, racism, homophobia, sexism), some are more nuanced (eg: HIV AIDS risk factors, diabetes). Some are more information based, and some are more dialogue based. All, though, follow the same process: